Note From Beth: The cartoon above is from my book, "Measuring the Networked Nonprofit," and was alluding to what I call the "Cute Animal Theory" that content performs better when you have a cute animal, a dog, a cat, or even a squirrel. The genre of cat videos has grown so much that the Walker Art Center initiated the Internet Cat Video Festival, curated by a "cat video curator." This summer, it sparked news headlines worldwide, attracted a crowd of 10,000 people—some in costumes, others with … [Read more...]
Humor As Part of Nonprofit Social Content and Engagement Strategy: Hilarious Examples
According to a recent survey by OTX, 43% of respondents say they have shared content on social media sites because it is funny. And the reasons are not a mystery -- people remember how you make them feel and making them chuckle, giggle, and laugh reduces stress and makes people feel good. There are tips for using humor successfully and methods for creating funny content as well as how to avoid a big fail . Nonprofit technology professionals know how to converts laughs to donations and … [Read more...]
It's Giving Days Season! No It's A Giving Days Movement!
#GivingTuesday is a day of giving where of thousands of organizations and individuals (including me) come together to give and call attention to giving, volunteering, and infecting others. In its first year, #GivingTuesday, a national effort initiated by the 92ndY and the U.N. Foundation produced these results as documented by Edelman. In the lead-up to the December 3rd event, the question of how to extend a day of giving into a giving season? Alison Fine, my Networked Nonprofit … [Read more...]
Hosting a Day of Giving? The Knight Foundation Playbook Answers Your Questions
As a Master Trainer, one of my favorite models of training adults is the Peer Learning Exchange where a group of participants who are working on a similar project or domain of practices interact regularly to learn how to do it better. Peer learning is based in real work: sharing what one is doing with others, asking for support, questions and answers and feedback. I'm delighted to be working with the Knight Foundation and its Community Foundation partners to design and facilitate a Peer … [Read more...]
Nonprofits and Content Strategy: The Wisdom of the Network
Note from Beth: I've learned a lot about how to cultivate your professional network so it returns value by reading Porter Gale's Your Network is Your Networth over the summer. And, social networks like LinkedIn or Facebook can provide the petri dish for growing a vibrant personal network. Although I sometimes hear from colleagues that "Facebook is personal and fun stuff" or just a lot of skepticism about how a particular social networking platform can provide professional value, it isn't … [Read more...]
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