Note from Beth: I made a personal goal for myself to get past my dislike of spreadsheets and become more fluent. First I had to "Stop Fearing the Spreadsheet" and then started to interview nonprofit data nerds about their Excel secrets. Why get good at Excel? Even if you are using a paid tool measure your results, knowing how to use a spreadsheet well will be invaluable to your measurement program. While writing the "Measuring the Networked Nonprofit," and now teaching workshops on … [Read more...]
#13ntc Nonprofit Technology Conference: Plenary Session on Failing Informatively
The 2013 Nonprofit Technology Conference takes place in Minneapolis next week. It is the largest gathering of people who work in the nonprofit sector and technology. This conference will be my 13th one - and every year it is a like a family reunion. Registration is still available, but you can't make it register for the online NTC and catch a few sessions. I have the honor of designing and facilitating three sessions, including a plenary on my favorite topic - learning from failure. April … [Read more...]
Tips and Tools for Integrating Social Media Into Your Nonprofit Event Marketing Plan
Integrating social media into your nonprofit's event can help you engage with your organization's audiences AND help get better results. Whether your event is hybrid offline/online event or virtual, one way to think through a strategy for events is a simple: Before, During, and After. I queried nonprofit colleagues, asking for their best advice. Here's a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. (Here's a … [Read more...]
Attention Nonprofit #datanerds: 3 Research Studies and 3 Cool (FREE) Data Tools
March is not only great for basketball, but is also good for nonprofit research studies about digital strategies and launches of new data tools. So if you like looking at and thinking about data and love to get your hands dirty with a data jujitsu, here's a couple of goodies for you. RESEARCH STUDIES 2013 eNonprofit Benchmarks Study Key Finding: Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached through social … [Read more...]
Lean Start Up Framework Meets Nonprofit Campaign: The Lifecycle of an Upwell Campaign
Awesome illustrations by Upwell's super rad intern, Christine! Note from Beth: A couple of weeks ago, I reviewed two books about measurement from two different fields - start ups and nonprofit performance assessment. What they had in common: the one metric that matters - a method where you focus on key metric to test, experiment, and measure success. I've been looking for examples of how the lean start up framework has been applied with nonprofits - and discovered this awesome post from … [Read more...]
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