Two new books on measurement and analytics came to my attention this week. One is about nonprofit performance assessment and written for an audience of nonprofits, especially those that manage social service programs. The other is about using data to make decisions, but for the start up audience. They have some ideas in common - including finding the "One Metric that Matters." Here's a quick review of both books. While I was working "Measuring the Networked Nonprofit" with KD Paine … [Read more...]
Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development
Flickr Photo by Kevlar Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization's overall results and pick a data point or KPI that you will collect along the way to measure success. Let's say you want to improve engagement with stakeholders and your KPI is an increase in the number of comments on your social platforms. How do you pick that number? Measurement is a comparative science, so you have to compare … [Read more...]
Happy National Day of Unplugging
The National Day of Unplugging is a 24 hour period – running from sunset to sunset – and starts on the first Friday in March. The project is an adaption of the ancient ritual of carving out one day per week to unwind, unplug, relax, reflect, get outdoors, and connect with loved ones. My work is online and increasingly I rely on the Internet for many parts of my home, personal, and family life. For example, my children's school work is all online and to check homework and assignments, we have … [Read more...]
No Sweat DIY Infographics
Most of think about infographics as part of our marketing and communications tool box. Therefore, we want an end product that looks good, professional, and captures attention and if we lack graphic design chops we turn to in-house graphic designers or hire professional designers.. I couldn't agree more! But there is another reason to consider "DIY" infographics - as a sense-making technique. My personal rule in measurement is to spend 30% collecting and organizing data and 70% thinking … [Read more...]
Linking Results To Key Performance Indicators Is Like Hooking Up A Big TV
The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. You have to do it one component at a time . The first and most important component is identifying success or the most important result and linking the right "Key Performance Indicator" or data point that you will collect along the way to understand if you are making progress toward your goal. Then comes the difficult part - identifying what "associated" metrics from social, … [Read more...]
- « Previous Page
- 1
- …
- 122
- 123
- 124
- 125
- 126
- …
- 233
- Next Page »
