KD Paine and I had the pleasure of interviewing the Arlene McCrehan social media team at Goodwill for our soon to be launched book, Measuring the Networked Nonprofit. Goodwill uses measurement and learning in its evolution into a networked nonprofit. One practice they have mastered well is the ability to use experiments (with measurement) to mature its practice. One of their newest experiments is a Twitter campaign, #150jobs. They launched it to align Goodwill with Labor Day, and to … [Read more...]
Redesign Your Nonprofit Organization for Success in Age of Connectivity
I'm so excited! My second book, Measuring the Networked Nonprofit, co-authored with KD Paine, will be launching in October! Expect to hear more about where to hear us speak about the book or come toast us at a book party shortly, but in the meantime you can pre-order the book now! I will continue my training and teaching practice and will be leading a peer learning network through my work at the Packard Foundation and also other places. Next up is a workshop I will lead at the … [Read more...]
Is It Time To Let Feedburner Burn?
[slideshare id=14045754&doc=feedblitzusage-120822203012-phpapp02] I've been using Feedburner for my blog RSS Feeds since 2005! It was one of a few good free options in the early days of blogging. Shortly after Feedburner was acquired by Google in 207, there started to be complaints about the way it was managing the transition and handling subscriber stats. It is time to self-host your RSS feed many people wondered? Rumors that Google will close Feedburner are circulating again, … [Read more...]
Nature Conservancy Instagram Contest and Other Examples
Last week, I wrote a post about Nonprofits and Instagram, asking if it was valuable for nonprofit marketing. The post summarized why it may be important, best practices, and a few nonprofit examples. One of my blog readers, Sarah Mowry, Outreach Director for the Deschutes Land Trust pointed me to Nature Conservancy's Instagram contest, an image scavenger hunt. Here's how it works, according to their recent Facebook and Tumblr posts: The Nature Conservancy has used photo contests to … [Read more...]
Deepening Engagement, One Drawing at a Time
Note from Beth: Just as I was leaving for Cambodia, there was a great discussion within a comment thread over on my blog brand page on Facebook in reaction to post about the HSUS Facebook post that went viral. Darren accepted my offer to share a post to deepen the discussion about engagement. Deepening Engagement, One Drawing at a Time - guest post by Darren Barefoot This spring, The Big Wild launched Drawn to the Wild, a collaborative digital art project that invited Canadians to … [Read more...]
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