Joe Waters, who writes the Selfish Giving Blog, has published a book, Cause Marketing for Dummies and was kind enough to send me a copy. I have not finished reading the whole book cover to cover, word for word but I did have a chance to read a couple of chapters. Cause Marketing is a partnership between a nonprofit and for-profit for mutual benefit. The book gives a nonprofit or business everything they need to know to get started, create and implement a plan. There is also a detailed … [Read more...]
How Can Nonprofits Switch to a Data-Informed Culture?
I've been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. What is the difference? It comes down to organizational culture. The nonprofits that embrace measurement have a data-driven culture. That is they make decisions based on meaningful data, rather than solely by gut. Not all nonprofits are born with the spreadsheet gene. And it isn't simply a technical problem that can be solved through training or purchasing analytics software. … [Read more...]
Guest Post: Hashtags Are Like #Snowflakes
Note from Beth: You'll find some good tips from David and Ehren on how to leverage their platform. I'd like to emphasize one of their points - "measure - experiment-measure." Not every nonprofit is born with the "data driven gene." One way your organization can begin to create a culture of measurement and learning is to always be piloting with small projects. Setting up a test of hashtag giving is an example. You'd test different calls to action on Twitter, using the Hashtag. … [Read more...]
Where Should You Invest Your Time: Google+, Search, or Email?
Yesterday on Google +, John Haydon made a provocative statement: "It's a big mistake to say that nonprofits should wait on Google +" Like my colleague, Geoff Livingston, I disagree with that statement or hoping on bandwagons. I said as much in a recent Chronicle of Philanthropy Podcast with Alison Fine. I think nonprofits should wait or rather don't jump in deeply with a heavy time investment quite yet. Take an ROI approach to the amount of time that is being spent, especially if you … [Read more...]
Humane Society: Tactics for Sustained Engagement
Why I Don't "Like" You on Prezi In the comments on my post, "Likes on Facebook Are Not A Victory: Results Are," Carie Lewis shared her killer deck on PREZI offers some advice for engaging your network after they click the "like" button. It was too good not to share. Carie Lewis mentioned the Humane Society's KPIs - which is why they do and how they measure this sustained engagement. "We tie our social media efforts back to three KPIs: actions taken, donations made, andcustomer … [Read more...]
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