Been thinking a lot  about of the work processes around creating content and measuring its against outcomes this week.    One idea that came up in my post earlier this week about creating and measuring content, was the concept of an idea dashboard.     This post takes it a bit deeper. Sustaining a content strategy requires establishing a good pipeline of content and engagement across channels.    It starts, of course, with identifying your audience and objectives and gets better with … [Read more...]

Some of you may remember that I shared a depressing screen capture of my Facebook Insights visual right after taking a two-week break during the holidays. The comments in the thread were terrific and generated a blog post: https://bethkanter.org/getting-started.   But more importantly, I wanted to close the loop and show you that after getting back to a consistent editorial calendar, the engagement and reach came back from vacation. Now, I think I just might be able to enjoy my next vacation … [Read more...]