If you follow social media guru Mari Smith, you have no doubt noticed the headline "The Year of Video" and promotion for a free webinar on the ins and outs of video creation, video production, video marketing for small businesses on Jan. 24th. Will nonprofits follow that trend? I always look at Michael Hoffman, CEO, See3 Communications for an answer. Michael has been front and center of video for nonprofits for years. He says, “Video is, by far, the content that commands the most … [Read more...]
Using Data and Social Media for Social Justice Outcomes: TIG 2013 Keynote
[slideshare id=16017647&doc=tig-2013-bethkanterkeynote1-16-13-final-130116042107-phpapp01] I'm in Jacksonville, Florida today to open the plenary session of the Legal Services Corporation Technology Innovation Grant Annual gathering. The last time I keynoted was five years ago! This session is my first interactive keynote based on the content of my book, "Measuring the Networked Nonprofit," co-authored with KD Paine. I'm working on developing the curriculum for this book as I did for my … [Read more...]
The Failure Bow: How To Stop the Blame and Shame Game and Start Learning
When you read this post, I'll be on a plane to the facilitate the opening plenary at the Legal Services TIG Conference on Wednesday, Jan. 16th. One of my key themes for the year is to look at failure and learning - and will also have a chance to dive into a conversation at the upcoming COF Conference with colleague Peter Sims, Author of Little Bets and founder of BLKSHP. His book has a great summary of the research out there on what is failure. One idea particularly stuck me with -- that … [Read more...]
If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Content Strategy
Note from Beth: By the time you read this post, I will be in the USA from doing a training in Tunisia for NGOs and trainers who will deliver training to women entrepreneurs as part of the WES program and also improve their NGO's use of social media. This past week, I had the opportunity to work some amazing trainers and NGOs in that country to share and adapt instructional techniques and information about using social media as part of an integrated strategy. One of the most … [Read more...]
How To Use Negative Feedback on Facebook To Improve Your Content Strategy
Facebook recently made a change to the EdgeRank Algorithm that increased the importance of Negative Feedback. Negative feedback on Facebook is when a user will hide, hide-all or unlike your content. Hiding content is like deleting an email without reading it or hitting the spam button.. Hiding-all is the equivalent of unsubscribing, and unliking closes the relationship entirely. In Facebook’s reconfigured algorithm, content that has negative feedback from some users can cause it to be … [Read more...]
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