Note from Beth: I recently met Megan Kashner who is founder and CEO of Benevolent, a nonprofit with a mission to bring dignity and self-determination to both sides of the giving equation for social service agencies. The Benevolent fundraising platform helps people living in low-income circumstances to make progress toward personal goals of self-sufficiency that may hinge on a one-time need or opportunity—like the example in the video of Stefanie who needs $700 for security deposit for an … [Read more...]
Interview: User Generated Content for a PSA Campaign from the Red Cross
Note from Beth: The American Red Cross launched a user generated ad campaign featuring unscripted stories created and filmed by real people helped by the organization. The first ads are part of the organization’s holiday giving campaign and feature people impacted by home fires and flooding. Additional TV and print ads, which are personal accounts of how those featured have been touched by the Red Cross, are being released as public service advertisements (PSAs). The ads, which tell the stories … [Read more...]
Wisdom About Networks From Encore Network
I get to work with many grantees from the Packard Foundation, including the Encore Fellowships Network—which enables professionals to transition from private sector careers into high-impact roles in the nonprofit sector—used a network-scaling model to grow from a single pilot program in Silicon Valley to a network of 200 organizations operating in 20 metropolitan areas nationwide. Wisdom About Networks From Encore Network - A Guest Post by Leslye Louie and Lyle Hurst Having benefited from the … [Read more...]
Why Building Resilient Networks Matter
Note from Beth: I've written about the importance of building resilience in networks given the complex and connected environment we live in today. So, when Pat Brandes from the Barr Foundation sent me this thought piece on building resilience of networks, it resonated on many different levels. Lessons Learned About Resilient Networks from Super Storm Sandy by Pat Brandes, Executive Director, the Barr Foundation As Hurricane Sandy was barreling up the Atlantic coast of the United States, a … [Read more...]
A Fundraising Cliff? What does the data say?
Note from Beth: Here's a guest post from my colleague Steve MacLaughlin that is a great example of "data informed fundraising." A Fundraising Cliff? What does the data say? A Guest Post by Steve MacLaughlin Over the past few months I've been asked a lot of questions about giving trends: What explains the flat trend in overall fundraising? Is it the economy? Was it the election cycle? What about Hurricane Sandy? Are we approaching the fundraising cliff? Will it get better? When will it … [Read more...]
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