Note from Beth: Within a year new generic Top Level Domains (gTLDs) will be launched worldwide, joining the likes of .ORG, .COM, and .NET. Among the proposed new gTLDs is .NGO. .NGO will be the exclusive domain for local and global non-governmental organizations looking to advance their missions or to inspire their communities. PIR is the non-profit organization managing .ORG – the domain that has served the non-profit community for more than 25 years – making it the natural choice for managing … [Read more...]
Happy 10th Birthday Network for Good!
Network for Good turns 10 this Saturday! It sent me back to my archives because I remember writing an online article called "Cyberfundraising" that discussed the options for this promising new form of fundraising. They included: charity malls (a primitive form of embedded philanthropy as Lucy Bernholz might say), charity portals (what Network for Good was called); and roll your own e-commerce site. As the infographic shows, online fundraising has come a long way - both donors, tools, and … [Read more...]
What's in your social media measurement tool box and why?
Rob Stuart, who passed away recently and who was instrumental in the creation of the nonprofit technology movement always had a favorite question, "What tools are in your tool box?" It was always a terrific conversation starter with nonprofit techies because knowing the right tool for the job is important. As I've been working on "Measuring the Networked Nonprofit" with co-author KD Paine, we've come to the chapter on measurement tools. I sent out a query nonprofit tech colleagues who … [Read more...]
Networked Capacity Building: Finish Line Grantees Social Media Training
As part of my work this year as Visiting Scholar at the Packard Foundation, I've had the pleasure of working on a social media capacity building project with Liane Wong, Program Officer, grantees of in the "Insuring America's Children: Getting to the Finish Line" and Ed Walz, and all the good folks at SpitFire Strategies. We have designed and been delivering "Friending the Finish Line" with the goals of having organizations create an integrated social media strategy into their overall … [Read more...]
When Is One Million Fans on Facebook Worth More Than A Million Bucks?
Answer: When they are engaged and ready to take action for you! Earlier this month. the Humane Society of United States reached 1 million fans on its Facebook Page. Says Carie Lewis, director of Emerging for the HSUS, “Although we prefer not to focus on numbers as a measurement of social media success, one million fans is a huge landmark that we are celebrated with our online community.” We know that animal welfare nonprofit rule on Facebook, but how did HSUS do this? Says Carie, “By … [Read more...]
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