Note from Beth: Last week, Washington, DC held its first ever Give to the Max Day where 1300 nonprofits were fundraising and experimenting with social media tools and raised over $2 million in 24 hours. The campaign was modeled after the grand daddy of match days that happens throughout the entire state of Minnesota. Launched in 2009, the third match day will happen on Wednesday, November 16th. Jeff Achen gives us the inside view. Good luck and Go Minnesota! Guest post by Jeff Achen, … [Read more...]
How To Recognize Great Content Curation: Curating Curators
Content curation: Best practices View more presentations from Trafalgar Communications (Thanks to Giuseppe Mauriello for finding this deck) Dilbert characters are talking about content curation.. Scoop.It one of the premiere content creation tools is now out beta. In my own curation of content, I'm discovering many more content curators out there. Everyone can be a content curator! That prompted Robin Good, a master curator, to ask "How do we distinguish good curation from bad?" … [Read more...]
Google + Nonprofit Brand Pages
Why does Google + launch new stuff when I'm on a book deadline!! The long awaited brand pages on Google + are here. I put a post out on Google + asking what nonprofits had set up pages and was able to identify 88 from all the responses and placed them in a open circle here. I browsed through these nonprofit brand pages today, and it appears many grabbed the tip sheet Google nonprofits and set up their pages - some more fully than others. Then the reactions: Ah, you can't add more than … [Read more...]
Nonprofit Social Media Mavens Are Curators of Metrics
I've been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. Peterson is the founder and senior partner. The book is wonderful and before I share some of what I learned I have to tell you a story. I first encountered Eric after I created a screencast for NTEN called "Web Analytics Demystified for Nonprofits" and (wiki). He sent me an email. As soon as I saw the address, I thought it might be a cease and desist letter because … [Read more...]
Good News for Giving 2.0: Round Up of Research
Last week, I attended Laura Arrillaga-Andreessen's Giving 2.0 book launch at Stanford University with my children, Harry and Sara. The book's message is simple. Anyone and everyone who gives anything -- time, money, experience, skills, networks -- in any amount to create a better world can be philanthropist. She shared many stories of philanthropists with far less money and notoriety than celebrities and wealthy people we typically think of as philanthropists. She shared some ideas … [Read more...]
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