I picked up a copy of Content Rules by Ann Handley and CC Chapman and could not put it down. The books shares the secrets to creating good content on social channels that engages your audiences. They offer principles, how-to steps and tips, and case studies. My favorite chapter is "Reimagine: Don't Recycle: Anatomy of Content Circle of Life." Using a plant life cycle as a metaphor, they offer a framework for how to think about content that is life-giving, but also more efficient to … [Read more...]
Facebook Custom Landing Tabs + Measurement = Best Practice
Facebook Custom Landing Tabs + Measurement = Best Practice Why: Custom Landing Tabs The default welcome page for your Facebook Page is your wall. There is a more inviting welcome mat. Facebook landing pages give people reasons to like your page. Debra Askanese pointed to a study that shows Facebook pages with custom landing pages have a higher conversion rate than those without landing pages. Principles An effective custom landing page should support your SMART objective, show … [Read more...]
Want Social Media Results? Learn How To Use Data for Decisions
I'm really curious about how networked nonprofits can use measurement and make decisions using data to get more impact from networked approaches. I want to hear about your successes and challenges in making your networked nonprofit more effective using measurement and data to make decisions about effective use of emerging media. I expect to be blogging more about this topic. It is a hot topic in the corporate marketing world. The State of Marketing 2011 report recently released from … [Read more...]
Show Your Mama Some Love
Show some love in the next fews at To Mama With Love, a creative social fundraiser that leverages the emotional connection we feel with our own mothers or our own pride of being a mom. Epic Change is inviting everyone to participate in an online collaborative art project to honor moms around the Globe. I created a heartspace using a photo of my mom and are dancing. She always encouraged me to participate in the arts. Growing up, I took ballet lessons, played flute, attended concerts, … [Read more...]
Benchmarking: Networked Nonprofits Measure Their Social Media Results In A Context
Arts and Social Media View more presentations from Devon Smith I'm leading a social media peer learning project called "Leveraging Social Media: Becoming A Networked Nonprofit." Devon Smith, who writes the 24 Usable Hours blog, and a self-described "data nerd" did a benchmarking analysis for participants. Benchmarking is the process of comparing your organization's practices and results with a group of peer organizations. It can be an informal study and simple to do. You identify a … [Read more...]
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