This post summarizes some findings from a recent research report about increasing engagement on Facebook and a couple of conversations about applying the research over on my blog Facebook page. I also tested some of the tips suggested by the research. Here's what I learned: After Hours Posting I have been looking at different research studies, like this one "Posting Strategies That Encourage Engagement on Facebook" to see if there were more tactics to try. The screen grab above … [Read more...]
25 SMART Social Media Objectives
I've been working on a peer learning project with arts organizations called "Leveraging Social Media" based on the social media lab. There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated strategy. With both, the process begins with setting SMART objectives and Kami Huyse points out why this is important. Using SMART objectives for nonprofit communications strategies is not new idea. Spitfire's useful SMART chart … [Read more...]
iPads for Emergencies
This spring, CARD is working hard to get 15 iPads donated for use in their training and response efforts. iPads can be used for small and large presentations, brainstorming sessions, workshops, and other valuable work. There are also hundreds of useful apps that CARD staff can use as first responders in emergencies. iPads will also help CARD be a more efficient and connected non-profit. CARD is a nonprofit agency, based in Oakland California. The agency was created by local nonprofit agencies … [Read more...]
Privacy and Security on Social Networks
A colleague recently shared this video that pokes fun of the "always on, gotta share everything on social networks" lifestyle for many people here in America. It is a serious issue for professionals here in the US, especially if they work in education or youth service nonprofits. In many places in the world, sharing everything online can be a life and death matter particularly for activists working in certain countries. For the curriculum we're developing for the E-Mediat project, a … [Read more...]
Nonprofit Disruption: Evolving Models of Engagement and Support
DISRUPTION: Evolving Models of Engagement and Support View more documents from Working Wikily My colleagues at The Monitor Institute just published a study called "Disruption: Evolving Models of Engagement and Support," a national study of member-based advocacy organizations. The study was funded by the David and Lucile Packard Foundation, The John S. and James L. Knight Foundation, and the Robert Wood Johnson Foundation. As they mention on the Working Wikily Blog, they are releasing … [Read more...]
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