Beth Kanter | Beth Kanter

Lessons from Red Cross: Twitter Mistakes and How To Handle Them

February 19, 2011 by Beth Kanter

Back over the summer, I wrote a post called "What was your worst social media mistake? What did you learn?" If you read through the comments, misdirected tweets (tweets sent to an organizational account, not a personal account or private message sent out to all) were the most common. These ranged from tweeting about a favorite television show to much worse, tweeting the "c-word" Back in November, someone in Senator Dowd's office made this epic Twitter mistake. They apologized and … [Read more...]

TechSoup Global Summit: Inspiration Overload

February 17, 2011 by Beth Kanter

I spent the last two days at the TechSoup Global Summit getting inspiration overload about social media, networks, social network mapping, networks of networks, global peer learning, building a sector, nonprofit technology, and many other ideas I'm passionate about. But it wasn't just the ideas, it was also the people and making connections to colleagues I've known for more than a decade and connections to new people. I'm still processing, but here are some nuggets that I learned: Modeling … [Read more...]

TechSoup Global Summit Day 1: Networks

February 16, 2011 by Beth Kanter

I spent today at day 1 of the TechSoup Global Summit in Mountain View with two hundred and forty people who work in the TechSoup Global Network around the world, plus other stakeholders. I've been involved with TechSoup/Netsquared Network since its inception back six years ago and so it is nice to be part of the narrative arc. This participatory event is offering two days of focused discussion about—how these networks, and the capabilities that power them, can be effectively leveraged to … [Read more...]

Valentine's Day for Nonprofits Social Media Style

February 14, 2011 by Beth Kanter

Happy Valentine's Day! Over the past few years, there have been a lot of original ways that nonprofits have celebrated Valentine's Day with social media. I noticed several creative examples that incorporate social media with the Valentine's Day theme combined with social good objectives. They range from encouraging a change in behavior, advocacy calls to action, shopping, and acknowledging people in nonprofits. Reboot Valentine's Day A few days ago Sasha Dichter was on a panel with … [Read more...]

How To Create and Optimize a Facebook Content Strategy – Advice from Alison Zarrella

February 11, 2011 by Beth Kanter

Note from Beth: Alison Zarella is the co-author of the recently published "The Facebook Marketing Book." I received a review copy from O'Reilly. The book is not only an excellent reference for many Facebook questions, but also provides tactical recommendations for an effective Facebook content, engagement, and measurement strategy. 1. You've just co-written a book with your husband, Dan Zarrella called "The Facebook Marketing Book." What was it like to co-write a book with your spouse? We … [Read more...]

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