Measure Networked Nonprofit View more presentations from Beth Kanter As part of my work this year as Visiting Scholar at the Packard Foundation, I've facilitated many peer learning groups on effective social media, networked nonprofits, and measurement. Several of groups serves as testers of the various ideas in my forthcoming book, Measuring the Networked Nonprofit, with co-author KD Paine. While it was a little like changing a flat tire on a moving car to test frameworks while writing … [Read more...] about How Facebook Changes Are Impacting Engagement on Brand Pages and What Nonprofits Should Do About It
I've been experimenting with posting different types of content and engagement techniques on my Facebook Page this past month based on what the research says about increasing engagement. This week, the post that got the most conversation was a playful and visual one. Using the photo above, I asked people to share their best social media advice as a fortune in a fortune cookie. I also posted off hours. They were clever, funny, and great social media advice! Here's a few. “Find your … [Read more...] about Social Media Advice in Fortune Cookies
Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions, there have been questions about Edgerank and colleague Devon Smith has been experimenting. What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page? This post summarizes some of the key points and resources shared. Edgerank Is To Facebook As Pagerank is to Google Edgerank is algorithm that determines if content on Facebook shows up on your fans … [Read more...] about Is Measuring Your Facebook Edgerank Useful?
This post summarizes some findings from a recent research report about increasing engagement on Facebook and a couple of conversations about applying the research over on my blog Facebook page. I also tested some of the tips suggested by the research. Here's what I learned: After Hours Posting I have been looking at different research studies, like this one "Posting Strategies That Encourage Engagement on Facebook" to see if there were more tactics to try. The screen grab above … [Read more...] about What the Research Says About Increasing Facebook Engagement
Note from Beth: Alison Zarella is the co-author of the recently published "The Facebook Marketing Book." I received a review copy from O'Reilly. The book is not only an excellent reference for many Facebook questions, but also provides tactical recommendations for an effective Facebook content, engagement, and measurement strategy. 1. You've just co-written a book with your husband, Dan Zarrella called "The Facebook Marketing Book." What was it like to co-write a book with your spouse? We … [Read more...] about How To Create and Optimize a Facebook Content Strategy – Advice from Alison Zarrella