Note from Beth: Here's another terrific guest post from Manny Hernandez. What has been your experience getting a Wikipedia Page for your nonprofit? Guest Post by Manny Hernandez Because it was such a painfully long process and because I couldn’t find too many complete articles when I googled “Wikipedia nonprofits“, I decided to share the lessons we learned so that you may not make the same mistakes we made. Build your reputation and “notability” first No matter how important you think your … [Read more...]
Chasing the Squirrels Out of Your Email Box: Gmail Priority Inbox
I like to joke about how using social networks like Twitter can give you "ADOLAS" (ADD, Oh, look at Squirrel!). The reference is from the Disney/Pixar movie UP - the scenes where the talking dogs can't finish a sentence because they get distracted by a squirrel. I've tried to come up with some manual ways to avoid this on Twitter. For example, colleagues using the #squirrel hashtag and we remind each other to focus or suggest other techniques. But to tell you the truth, I've had a major … [Read more...]
The Art of Beginning for Improving Social Media Practice
Two or three years ago, I received an email from Chris Brogan asking if I would give some advice to a recent college graduate named Avi Kaplan who was interested in a career of using social media for nonprofits. I chatted with Avi and answered some of his questions. Not long after that, Avi helped Stacey Monk develop a strategy for the very first Tweetsgiving. A few weeks ago, Avi asked me if I would participate in a blog tour for the Jewels of Elul focused on renewal and beginnings that … [Read more...]
Avoid Drive By Analysis: Get Your Social Media Strategy in Shape With Spreadsheet Aerobics
Successful social media is like going to the gym because the discipline of a good routine gets results much like working out on a daily basis. If you have put on running shoes for the first time, do you think you can really expect to win the Boston Marathon? If you are just starting out or if you haven't identified a strategy and a good regular routine, can you really expect success? You need to make social media a daily habit; understand the rules, the landscape, and above all give it time to … [Read more...]
What Tools Are You Using for Listening, Engaging, and Social Media Management?
Based on the discussion threads in my Facebook page, I've updated my mega list of tools in my social media listening and engaging instructional wiki. In reflecting over the past three years, the definition of listening tools has broadened beyond "monitoring" or "research" to include several categories: social media engagement management, analytics, influencer identification, and social network analysis. Here's a couple of new tools I've been exploring: RowFeeder should be in your … [Read more...]
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