Beth Kanter

Beth Kanter is a consultant, author, influencer. virtual trainer & nonprofit innovator in digital transformation & workplace wellbeing.

  • About Beth
    • Awards
    • Profiles
    • Press
    • Books & Projects
  • How Can I Help You?
    • Keynotes & Workshops
    • Training & Facilitation
    • Resources
  • Books & Projects
  • Beth’s Blog
  • TwitterTwitter
  • LinkedIn
  • Instagram
  • CONTACT ME

Bench Learning: Zoos and Aquariums Social Media

August 8, 2011 by Beth Kanter


I’ve been looking for an excuse to share this YouTube Video of a River Otter playing the piano that Humberto Kam from the MBA mentioned.     It think it rivals the YouTube video of Mariachi Connecticut performing for a beluga whale at Mystic Aquarium.    Aquariums and Zoos  (and animal welfare groups) may a key asset to leverage for  their social media content strategies:  cute animals.
But is that really true?   If Zoos and Aquariums had a benchmarking process or what I starting to call “bench learning” where there is a dashboard of peer metrics to review and discuss with peers, they might discover a wealth of insights.

Anthony Brown who does social media for the Zoo here in San Francisco let me know this morning that such a bench learning list exists.

He is using a Google Spreadsheet to collect the data, although it is possible to leverage APIs .  The goal is share with peers to get a better understanding of where they are as an industry on Twitter.   He hopes to create a reference point for new/improved twitter usage across the industry.   Some questions he hopes to answer some questions about practice and from there get to a peer dialog “best practices.”
Do you benchmark your organization with peers in your sub-sector?  How do you do it?  What have you learned?  Has it helped improve your practice?
 

Filed Under: Measurement

Categories

Never miss a post!
Name: 
Your email address:*
Please wait...
Please enter all required fields Click to hide
Correct invalid entries Click to hide
Powered by FeedBlitz

Related Posts

Why Empathy is the Key to Outstanding Leadership in Nonprofit Organizations

Creating a Fair and Supportive Work Environment: A Conversation with Joan Garry

The Promise & Peril of Creator Tools Like ChatGPT for Nonprofits

New Years Rituals for Nonprofit Professionals: 2023

The Smart Nonprofit: Free Book Event

The Smart Nonprofit Book Launches Today! 

The Smart Nonprofit Book Launches 3/9

Trainer, Speaker, Author

About Me
Books & Projects
Beth’s Blog
Keynotes & Workshops
Training & Facilitation
Resources

TwitterLinkedInInstagram

Beth Kanter

Copyright by Beth Kanter. | Site design by Eve Simon Creative. | Site development by Cindy Leonard Consulting.