I asked the above question on Twitter after reading what Facebook’s Sheryl Sandberg said at the Nielsen’s Consumer 360 conference. If you read only that, then you might think email is on life support. (A change from a few years ago when people were saying “Email is for old people.” )
As much as we’d wish that email was dead, read Austin Carr’s recent Open Thread article on FastCompany. Perhaps this is a more likely scenario- a phased transition or continual upgrade. While sometimes I feel the same as Katrin Verclas about killing email, perhaps because I get too much, it is still an effective marketing tool for nonprofits.
What you think?
Beth Kanter is a consultant, author, influencer. virtual trainer & nonprofit innovator in digital transformation & workplace wellbeing.
