As part of my work as Visiting Scholar at the David and Lucile Packard Foundation this year, I’ve been experimenting with a lot of models for workshop delivery and curriculum for social media. This workshop, graciously hosted by the Community Foundation of Monterey County with support from the Packard Foundation, was a two-part session. The first session, facilitated by colleague Daniel Cohen, focused on creating a communications strategy. The second session, a month later, was focused on social media strategy to support the overall communications strategy.
It was fun to feature local participants as living case studies. Here’s an example from the Food Bank of Monterey County, a Lucile and David Packard Grantee that I’m coaching this year.
They launched their page slowly and had about 100 fans. Earlier this week, TysonFood Hunger Relief blog offered to donate 100 pounds of food product for every “like” on their page. They’ve increased their fan base by 4 times or over 400 now – and the odds are good that there will be a truckload of food delivered to the Food Bank on October 4th. What’s nice about this approach is that it isn’t a contest and the only “winners” are the people who are served by the Food Bank. The very first step is getting attention and getting people to “like” or join your Facebook page. There are many creative ways to promote your Facebook page to promote your page to your target audience and get them join or like.
The resources can be found here.