Two or three years ago, I received an email from Chris Brogan asking if I would give some advice to a recent college graduate named Avi Kaplan who was interested in a career of using social media for nonprofits. I chatted with Avi and answered some of his questions. Not long after that, Avi helped Stacey Monk develop a strategy for the very first Tweetsgiving. A few weeks ago, Avi asked me if I would participate in a blog tour for the Jewels of Elul focused on renewal and beginnings that … [Read more...]
Archives for September 2010
Avoid Drive By Analysis: Get Your Social Media Strategy in Shape With Spreadsheet Aerobics
Successful social media is like going to the gym because the discipline of a good routine gets results much like working out on a daily basis. If you have put on running shoes for the first time, do you think you can really expect to win the Boston Marathon? If you are just starting out or if you haven't identified a strategy and a good regular routine, can you really expect success? You need to make social media a daily habit; understand the rules, the landscape, and above all give it time to … [Read more...]
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