Four years ago, charity:water launched its September birthday fundraiser where it asked its supporters and friends to give up their birthdays and ask for donations instead of gifts. Every year, the fundraising campaign involved more people and successfully raised more money using social fundraising tactics and channels. charity:water has helped over a million people get clean water. This September they are celebrating their 5th birthday and asking people to give up their birthdays for clean … [Read more...]
Archives for September 2011
Rethinking Books: Buy A Good Book for A Good Cause
Not too long ago Seth Godin announced on his blog that he was going to reinvent the way books were published and read with The Domino Project. In his words: The notion of the paper book as merely a package for information is slowly becoming obsolete. There must be other reasons on offer, or smart people will go digital, or read something free. The book is still an ideal tool for the hand-to-hand spreading of important ideas, though. The point of the book is to be spread, to act as a manifesto, … [Read more...]
Measuring the Return on Relationships
Note from Beth: A few weeks ago, I suggested that nonprofits stop using the phrase "ROI" or questions like "What's the Return?" and ask "What's the Change?" I had a quick chat with Claire about this idea and invited her write a guest post to celebrate the launch of her new book, Twitter for Good - which is filled with great insights and practical advice about making Twitter power your nonprofit's mission. Starting at 12:00 AM (midnight) on Tuesday, September 6, 2011 Twitter for Good: Change … [Read more...]
On Networks, Love, and Death: Cookie Love
I first started reading "Cog Dog Blog" by Alan Levine since his first post in 2003, "I Blog Therefore I Am." Although he was blogging about how to integrate social media into education and the classroom, his ideas have always been transferable to nonprofits. He writes in a humorous, authentic style, about geeky topics. He's a dog lover too - so I could not resist. When I celebrated by big 50th Birthday in 2007, I held social media birthday card contest. I would donate $50 to the … [Read more...]