KD Paine and I had the pleasure of interviewing the Arlene McCrehan social media team at Goodwill for our soon to be launched book, Measuring the Networked Nonprofit. Goodwill uses measurement and learning in its evolution into a networked nonprofit. One practice they have mastered well is the ability to use experiments (with measurement) to mature its practice. One of their newest experiments is a Twitter campaign, #150jobs. They launched it to align Goodwill with Labor Day, and to … [Read more...]
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