As KD Paine and I wrote in “Measuring the Networked Nonprofit,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools. It’s also having a clean, complete, and accurate data and the discipline to make … [Read more...]
Archives for January 2014
Nonprofits Need to Integrate Learning into their Work in 2014
The Chronicle recently published an article with expert advice on what nonprofits should start doing in 2014. If you look down the list of tactical advice and tips, there is a bigger pattern that emerges. Nonprofits should integrate learning into their work, program delivery, and communications. As Charles Jennings suggests there are three different frameworks for doing this at work: Adding, Embedding, and Extracting. Adding Learning to Work He describes this option as sending … [Read more...]
