Note From Beth: The power of observation is key to learning and perfecting any practice or skill. Observation is not just scanning or browsing, but looking at another organization's practice with a critical thinking lens and gaining insights. Along with benchmarking - that is comparing your organization's numbers with an industry average or simply another similar organization or two is great. But if you want to get even deeper insights, do an in-depth review of a similar … [Read more...]
How One Nonprofit Used Social Media for Damage Control During A PR Crisis That Erupted During a Fundraiser
Note from Beth: I’m facilitating a peer exchange for the Knight Foundation for a group of grantees that are hosting a Giving Days over the next year using its recently published Giving Day Playbook. The idea is not only for participants to acquire the skills and knowledge to host a successful giving day, but for them share and transform practices together. GiveMN has been hosting their giving day, Give to the Max Day for the past few years and working as a peer coach. As part of the … [Read more...]
#FacebookAdGrants: What Nonprofits Need More Than a Facebook Donate Button
Over the years, I've attended events where a representatives from Facebook shared with nonprofits how to use the platform more effectively. During the Q/A after the presentation, one of the most frequent questions asked has been, "Will Facebook be making grants to nonprofits?" The answer is always something along the lines of "We are giving the platform to nonprofits to use for free." Earlier this week, in line with that CSR strategy, Facebook announced that it was rolling out a … [Read more...]
How Nonprofits Get Significant Value from Content Curation
On December 17 at 6:30 pm, I am facilitating a discussion and presenting at one of Scoop.It's "Lean Content" events in San Francisco. The topic is "The Unanticipated Benefits of Content Curation for Nonprofits." Content curation is sifting through information on the web and organizing, filtering and making sense of it and sharing the very best content with your network. Rather than another potential recipe for information overload, content curation can be a method for self-directed learning … [Read more...]
The Photo that Was Worth 25,000 Shares
Note from Beth: Earlier this month, I posted shared an article mentioning a warning from Facebook to Page Admins: Your organic reach will decline. I asked fans if they thought paid reach will become a standard part of their strategy. The post prompted lots of comments and complaints, especially from smaller nonprofits without the resources to purchase ads on Facebook. Shaun Dakin shared this petition from change.org asking Facebook to set up an advertising grant program. John Haydon … [Read more...]
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