Earlier this week, I wrote a guest post over at FrogLoop blog about Five Social Media Books, although not everyone liked the post. I admit that I mostly read non-fiction, but if I only read social media or geeky books that would be too narrow. It is less about the tools and more about the new mindsets you need to be successful. There are two excellent books that talk about this in the context of running an organization and addressing social issues - and I plan to review these in more … [Read more...]
Facebook Timeline Covers To Spread Your Organization's Brand? A good idea or not?
Last week, Facebook rolled out the Facebook Timeline to all users. While the timeline has the potential to embarrass some users who might have inappropriate photos buried along their timeline, the cover image might be an opportunity for nonprofits to engage their champions to help spread the word about the organization. The Ocean Conservancy has done just that! They are offering "wall paper" and "covers" with wonderful photos of the ocean and ocean life to supporters to install on their … [Read more...]
Project for Awesome Pays It Forward
Project Awesome is pretty, well, awesome. The best video makers on YouTube rally and create videos for their favorite charities. Then they ask their networks to vote the best. The voting is over, so now we wait. The video above was created by Karen Kavett to promote charity:water and how awesome they are, including their new fundraiser, Waterforward, that is a brilliant networked approach to fundraising and incorporate game mechanics. (I wrote about it here) Watch the video and you'll see … [Read more...]
Getting Insight from Facebook Insight Requires Sense Making Skills
If you want extract value from your social media strategy, you need to use measurement. That means setting measurable goals, collecting the right data, making sense of it, and transforming it into actionable decisions. Sense-making is an essential workplace skill along with several others. Robin Good curated this article about research on future workplace skills. (Found it via Curata's collection). The skills are: Sense-making: ability to determine the deeper meaning or significance … [Read more...]
Putting Your Twitter Followers on the Map, Literally
TweepsMap is an interesting Twitter app that will put your followers on a map of the world, literally. It analyzes the percentage of total followers from countries, states, and cities. (here's more about how it works) While you can check out the profiles of your followers and find out where they're from (if they filled out the location information), you can't really get a snapshot. When I analyzed my followers, I discovered that 60% were from outside the US (compared to 70% on … [Read more...]
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