Note from Beth: I'm publishing this post from 30,000 feet in the air flying my favorite airline, Virgin America, enroute to Washington, DC for Give the Max Day. (If you've been reading this blog for a long time, you'll know that this isn't my first inflight blog post). As I was boarding my the plane, my colleague Jennifer Aaker, co-author of the book, The Dragon Fly Effect reached out to me about the plight of Amit Gupta who needs a bone marrow match. When Jennifer's book … [Read more...]
A Free Agent for Hunger: Pittsburgh Tote Bag Project
Many nonprofits, particularly smaller organizations, say their biggest challenge to using social media effectively is that they don't have the time or staff. Those that have opened themselves up to using these tools and connecting with passionate people in their networks find abundance. Here's one story about how one free agent, a social media savvy volunteer for a local food bank, saw a problem, reached out to her network, and helped solved in collaboration with the local nonprofit. Sue … [Read more...]
Applying Avinash Kaushik's Best Social Metrics Framework for the New Facebook Insights Data
A few days ago, I moderated two panels at Grantmakers in the Arts pre-conference on arts and technology. The panel featured some previews from a recent research study "How Strong Is Your Social Net?" given by Rory MacPherson, principal, Trudel | MacPherson and Jai Sen,digital media strategist, Sen Associates. The panel also featured, Mary Beth Smith, from the SF Ballet, who share her organization's experience integrating social media into marketing strategies since 2007. The panel was … [Read more...]
Will the Virtual Summit Replace Face-to-Face Guest Post By Kari Dunn Saratovsky
Note from Beth: Last June, I live blogged the virtual Millennial Donor Summit and it was an interesting experience. So I was very interested to hear about the lessons learned report about the virtual summit and Kari agreed to write a guest post. Hosting engaging online events and learning experiences has been of interest to me over the past ten years and the question of whether or not virtual events replace the face-to-face or how to best blend together. Will the Virtual … [Read more...]
Making Facebook Groups Rock for Nonprofits – Guest Post by Miriam Brosseau
Note from Beth: While many of us focus our attention on FB pages, Facebook groups can be a good platform for nonprofits to use for informal peer learning groups, getting feedback from your post passionate fans, or to cultivate and support a brand ambassadors group. I've been using them to enhance peer exchanges where participants are meeting face-to-face or conference call for "water color" learning - especially if the focus of the learning is how to use Facebook! I'm also a champion for … [Read more...]
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