I first came across @paullyoung in September, 2008 when he implemented a birthday campaign as part of charity:water's September campaign. Fast forward a couple of years, and Paull is following his passion for clean water around the world and is the director of digital for charity:water. charity:water continues to be an innovator in the area of online fundraising. Earlier this month, I stumbled upon their brilliant personalized thank you videos. It got me curious about the overall campaign … [Read more...]
Facebook Changes for Organization Pages: Focus On Results
The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. So are people like me who do coaching and training on how to use Facebook effectively. It makes no sense to freak out. When I create training, I always take a "principles" approach. While the specific tactics … [Read more...]
The Tension Between Publicness and Privacy
Last month, Facebook launched a major overhaul in the privacy settings. The changes, more than a dozen in all, were in two key areas: privacy changes to user profiles and changes to how users share content. Now with the changes to the timeline, actions, and open graph announced on Thursday, I've been hearing a lot of concerns, fears, and reports from nonprofit folks that their audiences are upset. The news ticker on the upper right that is streaming all your friends updates in real time. … [Read more...]
Forget Coffee Spoons: I Can Now Measure Out My Life With Facebook Updates
One of my favorite lines of poetry comes from TS Eliot's The Love Song of J. Alfred Prufrock: "I have measured out my life with coffee spoons." It comes in a spot in the poem where he talking about the passage of time and mundane events. I can't resist quoting, bear with me: In the room the women come and go Talking of Michelangelo. And indeed there will be time To wonder, “Do I dare?” and, “Do I dare?” Time to turn back and descend the stair, With a bald spot in the middle of my … [Read more...]
That Was A Spectacular Failure!
On Monday, I attended Compasspoint's Nonprofit Day 2011. The theme was "Inspired Resilience: How we sustain People, Organizations, and Causes." I attended a fantastic workshop facilitated by Michelle Gislason, Senior Project Director, CompassPoint, called "How to Fail Spectacularly (and What You Can Learn from It)" Here's a few key takeaways and resources. There are two different views about failure that people in the room who work for nonprofits have - one positive and one negative. … [Read more...]
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