Last week I wrote about nonprofit "measurement malaise" that keeps some nonprofits putting a measurement strategy for their integrated communications campaigns into practice. In the comments, I asked how can we make measurement fun? In response, Jono Smith said that was like asking how to make going to the dentist fun! Or maybe funerals? Whenever I do workshops and talk about measurement, I immediately see most people's eyes glaze over unless they are member of the Spreadsheet Appreciation … [Read more...]
How Networked Nonprofit Use Facebook SMARTly
How Networked Nonprofits Use Facebook Smart.ly View more presentations from Beth Kanter My Facebook page is a focus group or channel for research. It helps me to understand the questions, concerns, and everyday context of many nonprofits that want to embrace emerging media like social or mobile and to design and build peer exchange programs or Train-the-Trainers programs. If don't synthesize the ongoing stream, it gives me vertigo. I set aside an hour or two a month to review my … [Read more...]
Does Your Nonprofit Organization Have Measurement Malaise?
Malaise is a feeling of general discomfort or uneasiness, of being "out of sorts." Lately, I've been hearing about "measurement malaise" infecting nonprofits and not just social media measurement. Maybe it is the feeling that measurement requires data collection and that will cause even more information overload and why we put the task on the organizational back burner. Can you be an effective grassroots nonprofit organization in 21st century without a robust integrated social media and … [Read more...]
What is your nonprofit supporter's decision journey in age of information overload?
Yesterday, I blogged about the "Valid Metrics Framework" from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign. The framework uses actions and results across a continuum that based on the marketing funnel or AIDA framework. The stages include: awareness, understanding, interest/consideration, support/preferences, and action. In the discussion in the blog comments, there … [Read more...]
How To Standardize Your Nonprofit's Social Media Measurement: Use This Grid
Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). Of interest, was an workshop that was designed to begin setting the standards in social media measurement co-facilitated by KD Paine, an expert in communications and social media measurement. (KD Paine and I will be collaborating on a project in the coming months). The workshop shared a landscape analysis of … [Read more...]
- « Previous Page
- 1
- …
- 188
- 189
- 190
- 191
- 192
- …
- 233
- Next Page »
