[slideshare id=38375073&doc=icebucket-140826110540-phpapp02] Is success of the Ice Bucket Challenge a happy accident for ALS and the people who suffer from the disease or is the first example of the power of crowd charity? Can other nonprofits reproduce it? My answer: yes and no. The Ice Bucket Challenge has raised over $88.5 Million Dollars to fight the horrible disease, according to the ALS Association web site. Just one week ago, donations totaled $22.6 million. In just seven … [Read more...]
Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy
Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy - Guest Post by Michael Hoffman, CEO of See3 It’s obvious to anyone who spends time online that video is taking over the internet. It is the dominant form of content we all engage with - on our desktops, our tablets and now our phones. And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. And … [Read more...]
Summer School: Test Drive: Using #GivingTuesday to Experiment with New Fundraising Strategies
How many of you who work for nonprofits are getting asked to "come up with an icebucket challenge" for your annual fundraising campaign? Or maybe it's caught your attention and you are more realistically asking, "What can we learn from the icebucket challenge apply to our year-end giving and integrating social media in fundraising?" Participating in a local or national giving day may help you work on that second question. Most giving days also provide lots of toolkits, webinars, and … [Read more...]
Basic Facilitation Techniques for Nonprofits
As a trainer and now adjunct professor, I'm constantly working on and honing these skills sets: assessment, instructional design, curriculum/materials development, presenting, facilitation, and evaluation. There is a lot of learn and refine in each of these areas. And that's why I love teaching and training because it is all about the learning for both you and the participants. Over the last 25 years I've been doing training, I've learned different and applied different methods from … [Read more...]
Is A Downer News Cycle A Factor in the ALS Ice Bucket Challenge Success?
In the last six weeks of summer, turn on any TV news channel, NPR, or read news articles online, and there was depressing news. The Malaysian Airline tragedy in the Ukraine, the Ebola virus outbreak, the conflict on the borders of Israel/Palestine, Iraq/ISIS, Ferguson, and the sad passing of Robin Williams. These are all very serious and sad world events. So, maybe it is not too surprising that something that makes us feel good while doing good and a little silly like the ALS Ice … [Read more...]
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