How Networked Nonprofits Use Facebook View more presentations from Beth Kanter. Introduction One of the very first bloggers I started reading and having conversations with about social media was Alan Levine (aka CogDog Blog). Over the years, we have supported each other's professional work and personal fundraisers before ever meeting in person. Last year, Alan invited me to keynote the New Media Consortium's virtual conference to talk about the future of social and nonprofits. It was … [Read more...]
Avoid Drive By Analysis: Get Your Social Media Strategy in Shape With Spreadsheet Aerobics
Successful social media is like going to the gym because the discipline of a good routine gets results much like working out on a daily basis. If you have put on running shoes for the first time, do you think you can really expect to win the Boston Marathon? If you are just starting out or if you haven't identified a strategy and a good regular routine, can you really expect success? You need to make social media a daily habit; understand the rules, the landscape, and above all give it time to … [Read more...]
Approach Social Media Like Thomas Edison
One of the big themes in our book, The Networked Nonprofit, is the importance of experiments and not to frame them as success or failure but as learning. Please join me on June 21st from 1-2 PM PST for the virtual launch of The Networked Nonprofit where Allison Fine and I will talk about social media experimentation and other themes from the book. Thomas Alva Edison held 1,093 patents for different inventions. Many of them, like the lightbulb, the phonograph, and the motion picture camera, … [Read more...]
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