As KD Paine and I wrote in “Measuring the Networked Nonprofit,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools. It’s also having a clean, complete, and accurate data and the discipline to make … [Read more...] about Share Your Posts on Measurement and Learning from Your Data: January Blog Carnival
Note From Beth: The power of observation is key to learning and perfecting any practice or skill. Observation is not just scanning or browsing, but looking at another organization's practice with a critical thinking lens and gaining insights. Along with benchmarking - that is comparing your organization's numbers with an industry average or simply another similar organization or two is great. But if you want to get even deeper insights, do an in-depth review of a similar … [Read more...] about Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water
Note From Beth: A few weeks ago, I was lucky enough to participate in a meeting with other capacity builders who work with networks. I wrote a quick reflection on some of the techniques used to facilitate the meeting. This convening of ”network practitioners” (consultants and others who are working with or networks of people and organizations on social change goals) took place at the Packard Foundation and designed and facilitated by consultants Gigi Barsoum and Heather Grant-McLeod. … [Read more...] about Building Capacity for Social Change 2.0
How do you measure your network to learn how to improve outcomes? That was one of many questions raised at during a Twitter Chat last week around the #sm_re hashtag. The chat was a prelude to a convening on April 25th at the Robert Wood Johnston Foundation of 40 thinkers and practitioners, bringing diverse perspectives and expertise into discussions to develop measures for evaluating the impact of social media on philanthropic outcomes. I'll be participating in the session, as part of … [Read more...] about Advancing Social Media Measurement for Philanthropic Outcomes #sm_re
That headline isn't a lawyer joke. And let me say upfront, I respect lawyers and legal issues that nonprofits and foundations have to navigate around social media. However, I realize that in some nonprofits the relationship between in-house legal counsel or the organization's lawyers is based on fear and control. As a social media nonprofit professional mentioned in a Facebook thread recently, "I've observed interesting dynamics with legal counsel over social media with the result of … [Read more...] about A Nonprofit's Legal Counsel Is The Social Media Manager's Best Friend!