Note From Beth: I recently keynoted the Social Good Brasil conference and one of the other speakers was Simon Mainwaring who gave an amazing keynote about social branding. His talk resonated with some of the ideas around how nonprofits can use a network mindset and leverage the professional networks of senior leaders of nonprofits. He agreed to riff on the idea and write this useful post. As a long time reader of Beth’s blog, I am very excited by the release of Beth’s new book, Measuring … [Read more...] about Non-Profit Leaders as Personal Brands
Social Media Policy
“New Skills for a Complex World” was the theme of the seventh annual Nonprofit Management Institute, a two-day conference for several hundred nonprofit leaders sponsored by the Stanford Social Innovation Review and the Association of Fundraising Professionals (AFP) earlier this week. I had the honor of being on the faculty to do a master class on leading networked nonprofits. But I also got the opportunity to learn and hear Rob Reich, associate professor of political science, Stanford … [Read more...] about Reflections from Stanford Nonprofit Management Institute: New Skills for a Complex World
Jeremiah Owyang's post, "Social Media Work Flow," offers a good taxonomy for a social media work flow, triage, or process. He defines this as "a sequence of connected steps that enables the entire organization to act efficiently with minimal overlapping tasks and resources in order to serve the market in social channels and beyond." It is the work flow documented and visualized that answers the question, "What if we get a negative comment? or on a larger scale, "What if our organization … [Read more...] about Does Your Nonprofit Have A Social Media Work Flow?
Source: amazon.com via Beth on Pinterest Over the past couple of years as I've guided nonprofits in preparing their social media policies or when I speak, I get asked questions that are more legal issues than about using social media. Here's a sampling: Our organization does advocacy around some policy issues. How do the rules on lobbying play into our social media strategy? What if we're asking people to take action on Facebook, does that constitute lobbying? What do we … [Read more...] about Does Your Nonprofit Need Legal Counsel About Using Social Media?
Guest post by Laura Quinn Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. To help you turn the theoretical into the practical, we included a workbook that applies what you’re learning to your own real-world needs. This year, we updated the entire guide with new research, additional … [Read more...] about Idealware’s Nonprofit Social Media Decision Guide, Updated for 2011