Note from Beth: Over the past six months, I’ve been on an advisory group for project that my colleague Jay Geneske at the Rockefeller Foundation has spearheaded to help build the capacity of nonprofits in storytelling skills. The Foundation recognized that a big opportunity exists between the intersection of story and technology, and launched a research project to consider the role that digital technology can play in elevating the practice of storytelling as a means to improve the well-being of the poor and vulnerable around the world. Based on the research, they have launched a platform that helps connect practitioners with tools and resources to tell better stories of impact. I particularly like the sections about how to create a culture of storytelling and measurement.
Hatch: A Tool for Digital Storytelling for Social Impact Launches – Guest Post by Jay Geneske, Rockefeller Foundation
Stories with purpose don’t just materialize—they’re strategically planned, they’re creatively crafted, and designed to achieve measurable outcomes.
Using the landscape report Digital Storytelling for Social Impact as our guide, we’ve rolled up our sleeves with our lead grantee, Hattaway Communications, and dozens of experts and leaders to come up with a tool that we think will be game-changing for the social impact sector.
We’ve named it Hatch.
Hatch is a concierge that connects you to a suite of tools and a growing community of storytellers to help you leverage your stories to drive social impact.
Each of Hatch’s five sections are designed to help you craft, curate and share impactful stories. As you build your storytelling profile, Hatch will suggest tools, case studies and resources customized to your needs. These recommendations will always be saved to your profile so you can access them later.
Here’s just a sampling of what you’ll find:
How to Make the Case to Invest in Story
Taming the Measurement Monster
Your CEO as Master Storyteller
The 40/60 Content Rule: Less Time Writing, More Time Sharing
What Makes a Story Great
Case studies from UNICEF, The Gates Foundation, charity:water, and Greenpeace.
Tips like Nonprofit Photography Ethics, Recruiting Volunteers on LinkedIn, and Using Tumblr to Collect and Share Stories.
Guides for use and measuring impact of platforms like Facebook, Medium, Twitter, and Instagram.
And we’ll release more every week.
Hatch is launching in beta because, like you, we’re always learning how to do things better. We want to bring you proven examples of successful storytelling for social good, and we know the best stories come from you. Throughout Hatch, you’re encouraged to connect and learn from other storytellers, to contribute comments, ideas and case studies, and to invite others to join the community.
Hatch is the result of hundreds of conversations we’d had with leaders—like Beth—and digital storytelling professionals from a variety of fields who have donated their time and energy to this project on an ongoing basis.
Take a look at Hatch and let us know what you think!
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