Allison Fine and I, along with my Zoetica colleague Geoff Livingston have completed the assessment and reflection paper for 2009 America’s Giving Challenge for the Case Foundation. This is Case Foundation's second online competition that encouraged people to leverage their social networks to raise money and awareness and recruit supporters for the causes they care about most. Allison Fine and I wrote the reflection paper for the first challenge. This year we took a more intercative approach … [Read more...]
Washington, DC: Book Launch Events
We were in Washington, DC on Thursday and Friday for our book tour for The Networked Nonprofit to celebrate with live and virtual events hosted by the Case Foundation and Chronicle of Philanthropy. We also keynoted the Nonprofit 2.0 Conference. On Thursday afternoon, Peter Panepento, hosted a BlogTalk Radio show with us. This was the first time I had participated in talk show style streaming event. It was more than a book promotion event - it was an opportunity to have an in-depth … [Read more...]
What's the ROI of Online Voting and Fundraising Contests?
Source: Extreme Foods For the third and final Conversational Case Study on America’s Giving Challenge from Allison Fine and I, we pose a question rather than answer one: Is there a “special sauce” for successful participation in online fundraising contests? The post summarizes the strategies used by contest winners. I wonder if the secret sauce is to do a cost/benefit analysis before you start preparing your favorite social media sauce? Hit the pause button and ask: "Should our … [Read more...]
