Allison Fine and I, along with my Zoetica colleague Geoff Livingston have completed the assessment and reflection paper for 2009 America’s Giving Challenge for the Case Foundation. This is Case Foundation's second online competition that encouraged people to leverage their social networks to raise money and awareness and recruit supporters for the causes they care about most. Allison Fine and I wrote the reflection paper for the first challenge. This year we took a more intercative approach … [Read more...]
Conversational Case Study: How Does Your Organization Vet Online Contest Opportunities?
Allison Fine and I have been working on an evaluation of the second America’s Giving Challenge. As part of the process, we are facilitating “Conversational Case Studies” that explore some of the themes that have surfaced from surveys. This case study explores how a small nonprofit, Students for a Free Tibet (SFT), a contest winner in the first and second America’s Giving Challenges, is using social media effectively. SFT carefully vets contest participation to ensure it will be worth their … [Read more...]