It's really important to fill out the information in your Twitter profile especially the  "Bio" field  where you sum up in a few words who you are and make it sound interesting.    It's like an elevator speech.  It grabs attention and says a lot in a few words.  It should leave your audience wanting more, while answering the essential questions about your organization.  A great place to start your elevator speech is to adapt your marketing boilerplate. Here's some questions to help you craft … [Read more...]