It's really important to fill out the information in your Twitter profile especially the "Bio" field where you sum up in a few words who you are and make it sound interesting. It's like an elevator speech. It grabs attention and says a lot in a few words. It should leave your audience wanting more, while answering the essential questions about your organization. A great place to start your elevator speech is to adapt your marketing boilerplate. Here's some questions to help you craft … [Read more...] about One Small Step: What's Your Twitter Elevator Speech?