On Sunday,  I attended the book launch for the Dragonfly Effect, a book about quick, powerful ways to use social media for social change by Jennifer Aaker and Andy Smith.     This book party was different, not because it had kids activities or the fun photo booth (see above), but because it also had a table  from Be The Match to encourage people to sign up for the bone marrow registry.   Let me explain how all these ideas tie together ... I met Jennifer Aaker about a year ago when she invited … [Read more...]