Note from Beth: Alison Zarella is the co-author of the recently published "The Facebook Marketing Book." I received a review copy from O'Reilly. The book is not only an excellent reference for many Facebook questions, but also provides tactical recommendations for an effective Facebook content, engagement, and measurement strategy. 1. You've just co-written a book with your husband, Dan Zarrella called "The Facebook Marketing Book." What was it like to co-write a book with your spouse? We … [Read more...]
Archives for February 2011
Innogive Conference: Get the Scoop on Mobile Giving
Trying to figure out mobile giving for your nonprofit? Headed to Washington, DC for the Nonprofit Technology Conference? If your answer is yes, then you need to register for the Innogive Conference. This event brings together nonprofit and industry experts in mobile technology, fundraising, and social media to share trends, tips, and strategies to incorporate mobile fundraising. Verizon Foundation will be providing 100 FREE attendance slots for non-profit organizations interested in … [Read more...]
Integrating A Network Mindset Into Your Daily Work
[slideshare id=6818003&doc=8feb11kantorv3-110204212025-phpapp01] Adopting a networked mindset is believing in abundance rather than scarcity. Scarcity thinking is the conviction that we need to do everything ourselves. That holds us back from embracing networked ways of working. This is especially important if you want to be effective using social media for your organization, but it is bigger than that. Having a networked mindset as you approach your daily work can help you get better … [Read more...]
The Knowledge is in the Room: How To Let It Out
[slideshare id=6814180&doc=seattle-tech-for-goodsummit-110204120400-phpapp01] Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs, in partnership with NPower Seattle. By all accounts, the event held the space for peer learning. It was great to see long-time colleague from NPower Seattle Peg Giffels who I met ten years ago when she first joined the staff. I was presenting a strategic technology … [Read more...]
Guided Visualizations at a Social Media Strategy Workshop
Note from Beth: As a trainer, I'm constantly on the prowl for new ideas for activities and exercises that get beyond death by PowerPoint. After spending a lot of time developing trainer of trainers curriculum, it is also fun to incorporate new ideas. I've looked to meditation and reflection practices before - in fact - last year during a guest instructor appearance in Jennifer Aaker's "Power of Social Technology" class at Stanford, I had the class do a reflection activity that involved … [Read more...]
