Note from Beth: I've been working with John Haydon over the past week to get my Facebook Page ready to go (and it's gonna rock can't wait to show it off!). As part of the process, I've been looking at what other nonprofits have done to get ideas. It takes time to do that, so I've been posting screenshots of Nonprofit Facebook Pages and curating them on pinterest so other nonprofits can spend more time looking, versus hunting. I noticed that every time I posted an example, Nancy … [Read more...]
Archives for March 2012
101 Social Media Tactics for Nonprofits: A Field Guide
My colleagues Chad Norman and Melanie Mathos (who have day jobs at Blackbaud) have published a new social media how-to book, 101 Social Media Tactics for Nonprofits: A Field Guide. The book is a collection of time saving tips for using social media organized into the following categories: set up, communicate, engage, fundraise, and measure. The book is based on their wildly successful presentation and deck, "50 Social Media Tactics" at the BlackBaud Conference in 2009. I was honored to … [Read more...]
How To Create A Terrific Facebook Cover Image If You Don't Have Resources To Hire A Designer
Note From Beth: Nonprofits are beginning to unveil their new timeline designs (I've been post examples on my Facebook Page and curating them in pinterest) In the Friending the Finish Line peer learning group I've been working with, participants are sharing their creativity, including this cover design from Utah Children created by staff person Barbara Munoz. Other nonprofits are busy creating mock ups of the new timeline cover image for senior management. And, you need to think about … [Read more...]
How A Small Nonprofit Effectively Used Facebook Ads
Placing ads on Facebook provides a targeted advertising strategy because Facebook knows the demographics and interests of its millions of users. If you want to get up to speed quickly about the ins and outs of using Facebook ads, Andrea Vahl, co-author of Facebook Marketing for Dummies, has written this terrific free e-book guide for Hubspot. The guide provides an easy to understand introduce to how the ads work, how to set up tests (which is critical to success no matter how small your … [Read more...]
How To Put Social Fundraising On Steroids
How To Marry Social Media with Fundraising View more presentations from Beth Kanter Social fundraising is when your nonprofit integrates tried and true fundraising techniques with social media to inspire your supporters to raise money from their networks on your behalf. Earlier this week, I had the pleasure to participate in the SF Foundation Center's 35th Anniversary Open House where I had an opportunity to lead a mini-workshop on best practices in social fundraising for almost a 100 people … [Read more...]
