Beth Kanter

Beth Kanter is a consultant, author, influencer. virtual trainer & nonprofit innovator in digital transformation & workplace wellbeing.

Is 2013 the Year of Video for Nonprofits?

Filed Under: Digital Strategy


If you follow social media guru Mari Smith, you have no doubt noticed the headline  “The Year of Video” and promotion for a free webinar on the ins and outs of video creation, video production, video marketing for small businesses on Jan. 24th.    Will nonprofits follow that trend?
I always look at Michael Hoffman, CEO, See3 Communications for an answer.   Michael has been front and center of video for nonprofits for years.  He says,
“Video is, by far, the content that commands the most attention online. In the US, the average web visitor watches nearly 250 videos per month. Regardless of mission or size, your participation will help to define the value of video in the nonprofit community”

While techniques and equipment are important,  it is also useful to have some benchmarks and best practices in the nonprofit sector to inform your strategy and measurement plan.    Tactics will only go so far.
See3, along with YouTube and Edelman are working on the first video benchmark report for nonprofits.    It will help nonprofits understand how videos can help further their missions and create effective content.   The report will be based on data and responses collected from this sector-wide survey:  https://www.surveymonkey.com/s/W5P8NKH
Why should you participate?
• Currently, there are no significant benchmarks around video for nonprofits. Your participation will help create the first benchmark report.
• The results will provide a comparison as to where to you stand among your peers and the nonprofit sector as a whole.
• The report will be an essential resource for nonprofit video production budgeting, marketing, and distribution.
All survey responses will be anonymous and will be only reported in the aggregate. Survey participants will receive pre-released findings in April 2013, and the final report will be published as a free resource to the nonprofit community in May 2013.
So, stop reading this post and go take that survey: https://www.surveymonkey.com/s/W5P8NKH
 
 

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  2. Thank you kindly for the mention, Beth. Wow, what an awesome report this will be!! I’m going to give you a shoutout on my webinar. hehee xxx

  3. A lot of nonprofits are already following this trend. Just look at the amazing success MamaHope had with their “African Men.Hollywood Stereotypes.” video (http://www.youtube.com/watch?v=qSElmEmEjb4) and Charity:Water had with their 6th birthday live-stream and other videos.
    As it becomes cheaper and easier to produce high-quality videos, I think tons of nonprofits will start utilizing this marketing tool a lot more.

  4. Mari: You are so kind — and of course, I just got called into a meeting at the same time – so I won’t be there live, but will have to listen to the recording. I’ll probably write up a blog post about if that is okay.

  7. Very interesting – I’ll definitely post links to the survey. My business partner and I really like working with non-profits and our latest video was selected as a finalist in the United Nations International Year Of Cooperatives Short Film Festival http://www.youtube.com/watch?v=myX2suDbDeA
    The challenge now is getting eyes on the videos – does anyone have any suggestions on how to pitch online video strategy as an important part of the process. It’s been my experience that these organizations get videos made but don’t invest in any promotion to get eyes on them!

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