I'm facilitating a Peer Learning Program for the Knight Foundation with community foundations that are hosting Giving Days using the Knight Foundation's Giving Day Playbook. We were discussing marketing plans for earned, paid, online, and social media - and looking at good examples of social content. The Community Foundation of Palm and Martin Counties had this great example of a "behind the scenes" photograph of a photo shoot for their annual report. It represents the convergence of … [Read more...]
SafeNight: App That Helps Domestic Violence Nonprofits Crowdsource Funding for Shelter
Last year there were 6818 requests for shelter from domestic violence victims that went unmet by domestic violence service organizations on a single day in 2012. SafeNight, a mobile app, wants to change that allowing domestic violence service organizations to crowdsource funding for hotel rooms when there is an urgent need and no available shelter space. Developed by Caravan Studios, a project developed by TechSoup's Marnie Webb and funded by Microsoft and others, the app is currently … [Read more...]
Lucy Bernholz Named Visiting Scholar at the Packard Foundation
The David and Lucile Packard Foundation announced today that Lucy Bernholz will join the Foundation as a Visiting Scholar effective fall 2013 and through 2014. A thought leader in the intersection of philanthropy, law, policy, and technology, Bernholz writes about the business of giving in books, articles, and her award-winning blog, Philanthropy2173.com. She is working on her second book, tentatively titled, The Future of Good. As a Visiting Scholar, Bernholz will advance the … [Read more...]
Measuring Impact: The First Step
“You Know Your Film is Making a Difference When…” Guest Post by Ellen Schneider Note from Beth: How often have those of worked in nonprofits asked the question or been asked the question by funders, "What's the impact?" And that's a difficult question to answer - whether it is your social or network strategy or a work of art. The first step is identify what impact might look like as this post explains. “I cried after my first big film was released,” she admitted, in … [Read more...]
Digital Analytics Basics: Free Online Academy from Google
For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. That training was either expensive or a hodge podge of low cost webinars and free video tutorials available on the web. But applying it on your own - unless you are an analytics genius - can be difficult. Google has launched … [Read more...]
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