Note from Beth: My friend Porter Gale has just launched a new book called "Your Network is Net Worth." Porter's definition about networking is about charting your own course, following your passions, and making meaningful connections, which in turn increase your happiness and productivity. Her book shares the secrets of how to do this. Porter has been a guest poster to this blog in the past and she offered to write up this guest post about mentoring. As one who has always considered their … [Read more...]
Into Focus: Benchmarks and Best Practices for Nonprofits and Video
See3, YouTube and Edelman have released a new report and guide for nonprofits about using video. The report, "Into Focus: Benchmarks for Video and A Guide for Creators," is based on a survey of 500 nonprofits and interviews with experts (including me). The report describes current nonprofit use, adoption challenges, and best practices. Free webinars are being offered to share the report. You can download the report here (with email registration) or sign up for one of the free webinars … [Read more...]
How To Make Sense of Your Social Media Metrics
I've been facilitating a peer learning group with Packard Foundation grantees during the past year with a goal of improving measurement practice for social media and based on my book, "Measuring the Networked Nonprofit." Each organization is working on an action learning project that is a small, doable measurement project that applies the frameworks and steps in the book. Each month, we go deep into a practice step - both on the individual practitioner level as well as the organizational … [Read more...]
Are Your Social Media and Other Accounts Secure?
A few days ago, I noticed that my long-time nonprofit technology colleague, Ruby Sinreich, had her digital life hacked and stolen from her. The hacker accessed many of her accounts and locked her out, and took over her Twitter, deleting her followers and changing the profile. Chronicled on her tumblr blog, it took her days to reach humans at different platforms to get help, faced many challenges, and all the while the hacker teased her and tried to sell her Twitter account on a hackers … [Read more...]
How Do I Say It With Charts?
Last month, Stephanie Evergreen wrote an awesome guest post called "Six Steps to Great Charts" with lots of practical tips for using the Excel chart feature to visualize your social media measurement data. The six steps: Step 1: Which Chart is Best? Step 2: Use Color To Emphasize Step 3: Delete Data You Don't Need Step 4: Directly Label Step 5: Save As A Template Step 6: Annotate For step 1, she suggested using Juice Analytics chart chooser tool. I wanted to learn more about what … [Read more...]
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