The After Action Review is a reflective practice that can be used for anything, but I find it especially valuable for social media pilots and experiments. The After Action Review (AAR) is a structured way to capture the lessons learned from any project, with the intent of improving future performance. It is an opportunity for a group to reflect on a project, activity, event or task so that they can do it better the next time. It can also be used in the middle of a project or strategy to … [Read more...]
What are News Discovery Tools? Why Use Them?
Last month, I had the pleasure of doing a session on Content Curation called "What Can Nonprofits Learn from the Best Content Curator on the Planet: Robin Good?" Robin joined me on Skype all the way from Rome. One of the points he made during our planning call is that in order to curate, you need two sets of tools - news discovery and curation tools. News discovery tools select and aggregate content based on keyword searches, but give a higher signal to noise ratio than general … [Read more...]
How Generosity Day Is Building A Movement
Generosity Day is an effort to rebrand Valentine's Day - and make it about love, connection, and well generosity. We're rebooting Valentine's Day as Generosity Day: one day of sharing love with everyone, of being generous to everyone, to see how it feels and to practice saying “Yes.” Let’s make the day about love, action and human connection – because we can do better than smarmy greeting cards, overpriced roses, and stressed-out couples trying to create romantic meals on the fly. You can join … [Read more...]
What does monitoring your brand on social media channels really mean?
"Listening" or tracking what people are saying about your brand or issue has always been hailed at the first most important step in building your social media or network strategy. Listening is the process tracking brand mentions or related key words and transforming a “river of noise” into insights that allow you to make decisions. Listening can help your organization craft messages/content, keep your finger on how your network thinks about your issue or brand, help with curation of … [Read more...]
The Five Stages of A Social Media PR Disaster
Update: Just as I hit the publish button on this post, I got news that Komen's Karen Handel resigned. Perhaps the sixth stage is fire the staff person who was primarily responsible for the mess. Now that we've had a few days to let the dust settle from the Komen-Planned Parenthood firestorm, it is time to think about takeaways for other nonprofits. Deanna Zandt presents an analysis of what made this particular pr crisis different from others and the teachable moments that are useful other … [Read more...]
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