Hubspot points to a recent study from Bit.ly about the shelf life or how long a link stays alive before people stop engaging with it. It offers an estimate as follows: 2.8 hours on Twitter 3.2 hours on Facebook According to the post, it suggests that what's most important for content shelf life is the quality of the content shared, not where it is shared. I added this link to my nonprofit content curation list and discovered some conversation from other curators, including this one from … [Read more...]
Tweet To Donate to Fire Victims in Texas
I'm in Austin, Texas to deliver a keynote at the Texas Nonprofit Summit: Leading the Charge for Change. (Check out their social media dashboard to get a sense of the discussion). While flying over Texas, I could see smoke rising and could imagine the devastation taking place down below. When I landed, David Neff had posted a link to a fundraising effort on my Facebook that was launched over at Help Attack. You sign up and pledge to donate an amount per tweet to be donated to an … [Read more...]
Data-Informed, Not Data-Driven
I saw an interesting post from Eric Petersen called "The Myth of Data-Driven Business" by way of KD Paine's blog. It caught my eye because we've working on a chapter about how nonprofits can make the shift to a "data-driven culture." Holly Ross at NTEN and I chatted about the myth of data-driven nonprofits and how this is slightly different with mission-driven organizations. Some nonprofits consider themselves "data-driven" simply because they collect data (often at the request of … [Read more...]
Charity:Water Sends Personal Video Thank Yous
Four years ago, charity:water launched its September birthday fundraiser where it asked its supporters and friends to give up their birthdays and ask for donations instead of gifts. Every year, the fundraising campaign involved more people and successfully raised more money using social fundraising tactics and channels. charity:water has helped over a million people get clean water. This September they are celebrating their 5th birthday and asking people to give up their birthdays for clean … [Read more...]
Rethinking Books: Buy A Good Book for A Good Cause
Not too long ago Seth Godin announced on his blog that he was going to reinvent the way books were published and read with The Domino Project. In his words: The notion of the paper book as merely a package for information is slowly becoming obsolete. There must be other reasons on offer, or smart people will go digital, or read something free. The book is still an ideal tool for the hand-to-hand spreading of important ideas, though. The point of the book is to be spread, to act as a manifesto, … [Read more...]
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