Note from Beth: A few weeks ago, I suggested that nonprofits stop using the phrase "ROI" or questions like "What's the Return?" and ask "What's the Change?" I had a quick chat with Claire about this idea and invited her write a guest post to celebrate the launch of her new book, Twitter for Good - which is filled with great insights and practical advice about making Twitter power your nonprofit's mission. Starting at 12:00 AM (midnight) on Tuesday, September 6, 2011 Twitter for Good: Change … [Read more...]
On Networks, Love, and Death: Cookie Love
I first started reading "Cog Dog Blog" by Alan Levine since his first post in 2003, "I Blog Therefore I Am." Although he was blogging about how to integrate social media into education and the classroom, his ideas have always been transferable to nonprofits. He writes in a humorous, authentic style, about geeky topics. He's a dog lover too - so I could not resist. When I celebrated by big 50th Birthday in 2007, I held social media birthday card contest. I would donate $50 to the … [Read more...]
Can Stories Be Data?
Your numerical data can tell stories, but can stories be data that leads to continuous improvement? Do numbers only matter? There are lots of debates in the amazing world of measurement and learning. The only valid data is quantitative data Real time analysis is not useful because it is drive by analysis Make data-driven decisions only, don't trust your gut ever Only measure impact, not process And so it goes ...... Yesterday I came to the conclusion that it isn't an either/or, but a … [Read more...]
Measuring Social Media Outcomes Is Easier than Measuring Hurricane Strength
I grew up in a small town by the New Jersey shore in a house a block from the Atlantic Ocean that my elderly parents still live in today. With Hurricane threatening a direct hit and potential devastating damage, emergency officials called for a mandatory evacuation -- something that hasn't happened in many years. While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting … [Read more...]
What Does the Data Say?
What Does the Data Say? Tweets Into Action on Prezi What Does the Data Say? Guest Post by George Weiner, DoSomething.Org Note from Beth: Last week, I wrote about SoSomeThing.Org as an example of a nonprofit with a "data-driven culture." What initially caught my eye was the above presentation from George Weiner. I invited him to share a guest post based on his speaking notes from this wonderful presentation he presented in NYC at the Social Media for Nonprofits event the beginning of … [Read more...]
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