I've been complaining about Apple's anti-charity approach, but for this post I want to share an example about how one company is encouraging acts of kindness and charity during the holiday season. It comes from Apple's Silicon Valley neighbor, Yahoo. The program is called How Good Grows, a holiday event that is part of Yahoo's CSR program. The idea is simple. They want to encourage and highlight small acts of kindness that can trigger big ripples and at the same time drive awareness and … [Read more...]
How Minnesota’s ‘Networked Nonprofits’ Raised over $10M in 1 Day!
Note From Beth: Last year I covered Give to the Max Day and the impressive results. This year before the event Jeff Achen write a post sharing their strategy for 2010. This guest post discusses the results. Minnesota’s ‘Networked Nonprofits’ raised over $10M in one day by Jeff Achen of GiveMN.org “Do what you do best and network the rest.” That’s simple, but wise advice from the definitive nonprofit social media strategy manual, “The Networked Nonprofit.” Here at GiveMN, we’ve harnessed … [Read more...]
Feeding America's Social Media Measurement Strategy
Social Media Measurement is this month's theme on my blog Facebook page. Last week, Dan Michel offered an intriguing answer to this question: "What form of social media measurement does your organization engage in; Community participation, advocacy (earned mentions, discussions), or donations ($ or time)? " I thought it would useful to have a more in-depth conversation with Dan so we could delve into KPIs for social media. The conversation was fast and intense on Facebook, so that's why I'm … [Read more...]
If we want to change Apple's iPhone Donation Policy ….
Apple makes it really difficult for nonprofits to collect donations from within iPhone apps (read Jake Shapiro’s Editorial or this post about why Apple pulled PayPal’s app). Here’s more about why it is important. As the Chronicle of Philanthropy reported last Friday, Apple's policy has raised the ire of some nonprofits leaders and there is a online petition with almost 2,000 signatures collected so far sending Mr. Jobs at Apple a message. Apple needs to feel more pressure from nonprofits, … [Read more...]
What is Your Nonprofit’s Holiday Content Strategy for Facebook?
Note from Beth: Recently, Networked for Good offered a free e-book about how nonprofits can development a micro-content for their social media presences filled with useful tips and best practices. Carie Lewis gives an excellent mini case study of how to leverage micro content during the holiday and get results. What is Your Nonprofit’s Holiday Content Strategy for Facebook? by Carie Lewis At The Humane Society of the United States, we pride ourselves on on listening. But it’s not just … [Read more...]
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