Two or three years ago, I received an email from Chris Brogan asking if I would give some advice to a recent college graduate named Avi Kaplan who was interested in a career of using social media for nonprofits. I chatted with Avi and answered some of his questions. Not long after that, Avi helped Stacey Monk develop a strategy for the very first Tweetsgiving. A few weeks ago, Avi asked me if I would participate in a blog tour for the Jewels of Elul focused on renewal and beginnings that … [Read more...]
Avoid Drive By Analysis: Get Your Social Media Strategy in Shape With Spreadsheet Aerobics
Successful social media is like going to the gym because the discipline of a good routine gets results much like working out on a daily basis. If you have put on running shoes for the first time, do you think you can really expect to win the Boston Marathon? If you are just starting out or if you haven't identified a strategy and a good regular routine, can you really expect success? You need to make social media a daily habit; understand the rules, the landscape, and above all give it time to … [Read more...]
What Tools Are You Using for Listening, Engaging, and Social Media Management?
Based on the discussion threads in my Facebook page, I've updated my mega list of tools in my social media listening and engaging instructional wiki. In reflecting over the past three years, the definition of listening tools has broadened beyond "monitoring" or "research" to include several categories: social media engagement management, analytics, influencer identification, and social network analysis. Here's a couple of new tools I've been exploring: RowFeeder should be in your … [Read more...]
Reflections from Networked Nonprofit Workshop for 300 People
Colorado Project View more presentations from Beth Kanter. Chip Conley was the keynote speaker at last week's Craigslist Foundation Bootcamp and one thing that he said that has been stuck in my head is: "You can have a job, a career, or calling" The latter, a calling, is when you can tap into an internal motivation that fuels and inspires you. It resonated. I feel that my technology training for nonprofits work is more like a calling for me than simply a job or career. For the past … [Read more...]
Facebook Place: Time To Check Into Your Facebook Privacy Settings
Earlier this week, Facebook added "where" to the list of personal information members share with the world. There was much speculation what this feature might mean for FourSquare and the subsequent riddles, "What happens when you add Foursquare to Facebook? (Answer: Facebook). I've learned now that when Facebook announces a new feature, it is a signal for me to check into my settings and make sure that I'm happy with the way the default works. Do I want the world to know my location (if I … [Read more...]
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