After publishing this post about Save the Children's Crowd Funding Campaign - where I mentioned the Dalai Lama Foundation's successful campaign, I noticed this tweet in my stream from Brian Rusch the former deputy director for the DLF: Woohoo! The crowd-funding campaign I ran for the Dalai Lama Foundation got a shout-out on @kanter's blog today! http://t.co/7FZnJT2rLq — Brian Rusch (@alohalife) March 25, 2015 I'm always on a higher path of learning. So, I reached out to Brian to learn more … [Read more...]
Crowdfunding: Can Partnering With An Internet Celebrity Make Your Campaign An Overnight Success?
Ask any high school boy who likes video games who PewDiePie is and they will tell you that he is the most watched video personality on YouTube. The main focus of PewDiePie's videos is his commentary and reactions to various video games as he plays, captured on video and shared on his YouTube Channel. PewDiePie's channel is the most subscribed channel on YouTube,and reaches over 34.8 million subscribers. Currently, the PewDiePie channel has received over 8 billion video views. Due to his … [Read more...]
Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter
There are no better champions for your organization’s communication’s strategy than your staff. Leveraging the networks and personal brands of your staff as champions can help your organization's communications strategy have more impact. With a few guidelines and a little training, employees can use social channels effectively in service of your organization’s mission AND their own learning. I asked colleagues what nonprofits had good employee champion programs and Chris Tuttle pointed … [Read more...]
A Few Good Tools To Manage Your Online Professional Network Connections
The last two posts I published on professional networking, "Smart Professional Networking Online" and "Tidying Your Online Connections" prompted some great discussion when I shared on Facebook. Heidi Ketroser Massey and Nancy Schwartz asked about tools to help manage the process. This post was inspired by that discussion. Back when I first started working, my best professional networking tool was my Rolodex. Whenever I met someone new, the business card would get added to it, along with some … [Read more...]
What If Your Fitbit Could Also Track Your Environmental Footprint?
Here is pic of super cool blue band @fitbit that CEO @parkjames wears. Not commercially available #atlantichealth pic.twitter.com/5vE4aEvk4i — Steve Clemons (@SCClemons) March 18, 2015 Yesterday, I participated in two seemingly unrelated events that generated that question. Fitbit and fitness/health apps offer many benefits -- they help us become more aware of our healthy habits by measuring and producing data. The social component of the apps, sharing data with friends and competitions … [Read more...]
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