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SafeNight: App That Helps Domestic Violence Nonprofits Crowdsource Funding for Shelter
Last year there were 6818 requests for shelter from domestic violence victims that went unmet by domestic violence service organizations on a single day in 2012. SafeNight, a mobile app, wants to change that allowing domestic violence service organizations to crowdsource funding for hotel rooms when there is an urgent need and no available shelter space. Developed by Caravan Studios, a project developed by TechSoup's Marnie Webb and funded by Microsoft and others, the app is currently … [Read more...]
Lucy Bernholz Named Visiting Scholar at the Packard Foundation
The David and Lucile Packard Foundation announced today that Lucy Bernholz will join the Foundation as a Visiting Scholar effective fall 2013 and through 2014. A thought leader in the intersection of philanthropy, law, policy, and technology, Bernholz writes about the business of giving in books, articles, and her award-winning blog, Philanthropy2173.com. She is working on her second book, tentatively titled, The Future of Good. As a Visiting Scholar, Bernholz will advance the … [Read more...]
Measuring Impact: The First Step
“You Know Your Film is Making a Difference When…” Guest Post by Ellen Schneider Note from Beth: How often have those of worked in nonprofits asked the question or been asked the question by funders, "What's the impact?" And that's a difficult question to answer - whether it is your social or network strategy or a work of art. The first step is identify what impact might look like as this post explains. “I cried after my first big film was released,” she admitted, in … [Read more...]
Digital Analytics Basics: Free Online Academy from Google
For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. That training was either expensive or a hodge podge of low cost webinars and free video tutorials available on the web. But applying it on your own - unless you are an analytics genius - can be difficult. Google has launched … [Read more...]
How Save the Children Is Using An Edgy Infographic As Part of A Multi-Channel Campaign for Children in Syria
Save the Children's Ettoré Rossetti, Director of Digital Marketing & Social Media for Save the Children USA, emailed me an infographic on the impact of the Syria crisis on children. As you can see, the design is a bit edgy - and its part of new multi-channel campaign that hopes to activate activists and ignite conversations. Of course, the infographic alone is not enough - it's part of a multi-channel campaign. What is interesting about this campaign is how they have integrated the … [Read more...]
Lists As Part of Your Content Strategy: A Short List of Tips and Tools
I'm a list maker! I keep to do lists, mega to do lists, grocery shopping lists, lists of restaurants and movies, and you get the picture. There is something zen about making a list - it clears my mind and it is very satisfying to cross things off your list or it saves times because you have a place to start. And, lists are easy to create. But who knew that they could be useful as part of your content strategy or for content curation? So, here's my list about making lists. List of … [Read more...]
Next Generation Evaluation: Embracing Complexity, Connectivity, and Change
Last spring at the "Advancing Social Media Measurement for Foundations" meeting convened by Robert Wood Johnson Foundation, practitioners from social media, measurement, evaluation, programs, communication, and philanthropy worked on a synthesis of these disciplines to address measurement. It struck me, that although we do usually think about measuring and learning to improve campaigns and program that integrate social media and networks, if done correctly it is essential outcome-based … [Read more...]
5 Examples of Non-Profits Using Cats…and a Dog in Content Strategy
Note From Beth: The cartoon above is from my book, "Measuring the Networked Nonprofit," and was alluding to what I call the "Cute Animal Theory" that content performs better when you have a cute animal, a dog, a cat, or even a squirrel. The genre of cat videos has grown so much that the Walker Art Center initiated the Internet Cat Video Festival, curated by a "cat video curator." This summer, it sparked news headlines worldwide, attracted a crowd of 10,000 people—some in costumes, others with … [Read more...]
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