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Happy International Women's Day!
Today is International Women's Day which has been observed since the early 1900s (here's a good history). On March 8th every year, thousands of events are held throughout the world to inspire and celebrate women. The UN highlights a different theme for International Women's Day. This year's theme is a call to action to end violence against women. The United Nations Foundation, Johnson & Johnson, BabyCenter, The Huffington Post, and the Bill & Melinda Gates Foundation have joined … [Read more...]
PhilanthroTech: How Nonprofits Are Using Crowdfunding
Note from Beth: I'm headed down to Austin, TX for SXSW where I will have the pleasure of facilitating a workshop on measuring social media with KD Paine with case studies by David Neff and Carie Lewis. David is based on Austin -- wanted to share with you a post about crowdfunding to celebrate Austin Giving Day #AmplifyAtx that raised over $2 million earlier this week. PhilanthroTech: How Nonprofits Are Using Crowdfunding - guest post by David Neff Crowdfunding. Crowdfunding. Crowdfunding. The … [Read more...]
What is your organization's "One Metric That Matters"?
Two new books on measurement and analytics came to my attention this week. One is about nonprofit performance assessment and written for an audience of nonprofits, especially those that manage social service programs. The other is about using data to make decisions, but for the start up audience. They have some ideas in common - including finding the "One Metric that Matters." Here's a quick review of both books. While I was working "Measuring the Networked Nonprofit" with KD Paine … [Read more...]
Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development
Flickr Photo by Kevlar Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization's overall results and pick a data point or KPI that you will collect along the way to measure success. Let's say you want to improve engagement with stakeholders and your KPI is an increase in the number of comments on your social platforms. How do you pick that number? Measurement is a comparative science, so you have to compare … [Read more...]
Happy National Day of Unplugging
The National Day of Unplugging is a 24 hour period – running from sunset to sunset – and starts on the first Friday in March. The project is an adaption of the ancient ritual of carving out one day per week to unwind, unplug, relax, reflect, get outdoors, and connect with loved ones. My work is online and increasingly I rely on the Internet for many parts of my home, personal, and family life. For example, my children's school work is all online and to check homework and assignments, we have … [Read more...]
No Sweat DIY Infographics
Most of think about infographics as part of our marketing and communications tool box. Therefore, we want an end product that looks good, professional, and captures attention and if we lack graphic design chops we turn to in-house graphic designers or hire professional designers.. I couldn't agree more! But there is another reason to consider "DIY" infographics - as a sense-making technique. My personal rule in measurement is to spend 30% collecting and organizing data and 70% thinking … [Read more...]
Linking Results To Key Performance Indicators Is Like Hooking Up A Big TV
The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. You have to do it one component at a time . The first and most important component is identifying success or the most important result and linking the right "Key Performance Indicator" or data point that you will collect along the way to understand if you are making progress toward your goal. Then comes the difficult part - identifying what "associated" metrics from social, … [Read more...]
What Gets Measured Gets Better
Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I'm running several peer learning groups based on the ideas in "Measuring the Networked Nonprofit" and Crawl, Walk, Run, Fly Maturity of Practice model. These peer learning groups are focused on transformational change - to help participants transform into data-informed nonprofits one small step at a time. The CWRF model has been adopted by nonprofits. I spoke to a group of nonprofit … [Read more...]
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