Visual.ly has published this really useful and free e-book on Micro Content.   As our attention fragments and more and more of us are reading content on mobile devices, content creators are finding that the best way to engage audiences is with shorter, bite-sized chunks of content known as "Micro Content."    The e-book, which at 32 pages, is definitely long-form content provides context, best practices, examples, tools, and resources.  I don't know about you, but as a content consumer, I still … [Read more...]

[slideshare id=35754646&doc=44incrediblyprofoundquotestobeinspiredby-140611114941-phpapp02] Last month I moderated a panel of nonprofits sharing case studies about their integrated digital strategies.  One of the case studies was about from the Monterrey Bay Aquarium's content strategy and it featured a cute otter.    Someone in the audience asked,  “But what if your nonprofit doesn’t have cute animals for its content?”  One option:  Use quotes. Audiences love inspirational, relevant, and … [Read more...]

[slideshare id=35197926&doc=slides-casestudyslam-combined5-20-14-140527224031-phpapp02] Last week, I had the pleasure of designing and facilitating the ultimate social media practitioner panel at the Social Media on Purpose Conference hosted by Stanford Social Innovation Review.   The panelists included: Cindy Johanson , Executive Director, Edutopia Matt Fitzgerald , Attention Lab Director, Upwell Humberto Kam , Director, Online Engagement & Marketing, Monterey Bay Aquarium Abdi … [Read more...]

    I don’t have to tell anyone who reads Beth’s blog about the value of storytelling. Few would deny that storytelling is a powerful tool for inspiring action and influencing thought leaders, donors, and decision makers. However, few of us working in the social impact space could admit to utilizing storytelling to its fullest potential. Meanwhile, digital technology has changed the game. We’re far more connected to stories and information than we have ever been, yet the noise and … [Read more...]